If lawyers want to improve their image, we can start by improving reality. Make the justice system swifter, more transparent and more even-handed. Find ways to make the price of lawyers' talents and efforts affordable to more than 20% of the population. Push harder for principled conduct rules and fewer obstructive tactics in litigation. And stop trying to put out of business lower-cost competitors who might be able to serve the very people who think so poorly of us in the first place. Think more and do more about the reality of clients than about the image of lawyers.