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08/13/2012

Secret Sauce For More Persuasive Briefs

Baskerville

 

 

using the typeface above, Baskerville, will make your reader more likely to believe what you're writing.  Maybe only 2% more likely, but still...

See Hear, All Ye People; Hearken, O Earth (Part 2), by Errol Morris, in the NYT's Opinionator column.

 

Posted by at 08:31 PM |

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